According to the brand, it has close to 60% market share – almost three times the size of its nearest competitor, Boston Brewing Company’s Truly hard seltzer brand.Īt 95 calories per can, White Claw (4.5% ABV) is made from sparkling water, triple-distilled spirit and ‘natural’ fruit flavours. MABI launched White Claw in the US in 2016, which is said to have pioneered the hard seltzer movement. The deal, described as a “significant step forward” for Lion in the seltzer category, will see the company import, market and distribute White Claw in Australia. “Making the decision to come here was an easy one, as consumers familiar with the brand in America have made sure to have their voices heard on our social media channels, demanding we bring White Claw to Aussie shores.” “Lion has an outstanding track record of nurturing international brands to success in Australia and we look forward to working with them to introduce local consumers to White Claw Hard Seltzer. The deal comes just weeks after White Claw announced plans to launch in the UK from 1 June 2020.ĭavin Nugent, CEO of MABI, said: “We are thrilled to be working with Lion and excited to take the first steps with them into the emerging seltzer category in Australia. The new agreement between Mark Anthony Brands International (MABI) and Lion Australia will see White Claw Hard Seltzer – an alcoholic sparkling water – enter the market in October this year. White Claw’s mango, lime and grapefruit variants will be available in Australia this October
White claw alcohol percentage free#
Spirits of Detroit writer Brian Manzullo covers craft alcohol for the Free Press.Mark Anthony Brands International will take its White Claw Hard Seltzer to Australia this October through a partnership with Australasian food and beverage marketing company Lion. Sales of hard seltzer in the United States have slowed to just a 4% gain during the 4-week period ending July 11, according to Bloomberg, compared with the 49% growth over the 12 months ending the same date. That said, hard seltzer is a crowded competition now and, to make matters complicated, the multi-billion-dollar industry could be hitting a plateau.
Grand Haven-based Odd Side Ales, for example, has its own line of hard seltzers featuring dozens of flavors. In Michigan, many of the state's hundreds of craft breweries have adopted their own craft seltzers, which follow a very similar brewing process to craft beer but use sugar rather than malt, to keep up with the growing trend. That's consistent with 12-packs of the original White Claws. Both the blood orange and cranberry flavors have hints of vodka, resembling that of mixed drinks - which, by the way, are trending rather popularly on store shelves themselves in the form of canned cocktails - rather than seltzers.Įxpect the Surge Variety Packs to sell between $15-18 per pack, depending on the market. The flavor profile of White Claw Surge is similar to that of the original White Claw, but boozier. single-serve can of Surge is 220 calories. While the original White Claws (5% ABV) have enjoyed mainstream success largely because of their nutritional value - 100 calories and 2 grams of carbohydrates per can - expect each Surge can to clock in at around 150-170 calories per can, though still 2g carbs, due to the higher alcohol content. cans White Claw fans have become familiar with in recent years. cans of cranberry and blood orange Surge drinks in beer stores earlier this year the variety pack will feature the 12-oz. White Claw started selling single-serve 16-oz. Starting this week, White Claw is launching its first-ever Surge Variety Pack, a 12-pack of 8%-alcohol-by-volume White Claws featuring cranberry, blood orange, lime and blackberry flavors. White Claw Hard Seltzer is looking for ways to up its game amid the recent boom of hard seltzer it is largely responsible for creating.Įnter Surge.